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Wij zijn bekend door onze bakmixen voor professionals.
Meesterlijke bakmixen voor de horeca en grootverbruik,
met eigen ontwikkelde recepten vanuit de visie ervaring van de consument.
De smaakervaring staat natuurlijk voorop.

Altijd eenvoudig en snel te verwerken.
Alleen de juiste hoeveelheid water, de mix erbij, mengen, en direct verwerken.
Ideaal voor de fastfood foodtruck kiosk en restaurant.

Wij helpen onze klanten tot de hoogste prestaties
met ondersteuning door middel van workshops en trainingen.

Workshops zijn te boeken in onze webshop Pannenkoekenwinkel,
trainingen en Master trainingen gaan via onze www.poffertjesacademy.com
Niet alleen voor poffertjes, maar ook voor pannenkoeken, Crêpes, wafels en stroopwafels.
Onze academy is populair, tijdig reserveren is gewenst.


Bestel online in onze webshop Pannenkoekenwinkel

Wij zijn specialisten in:
Pannenkoeken Nederlands, Engels Duits Amerikaans en Frans.

Voor de Hollandse pannenkoek hebben wij een uniek product ontwikkeld,
de www.easy-pancakes.nl
De Hollandse pannenkoek eenvoudig  gebakken zonder warmte, stress
en dat in slechts 1 minuut. Ideaal voor de horeca en startende pannenkoeken restaurants.

Poffertjes – Onze poffertjesmixen gaan de hele wereld over.
Vooral in het midden Oosten en in de UK hebben wij veel klanten / poffertjesfans.
Voor Israël leveren wij een speciale Kooshere poffertjesmix met certificaat.

Crêpes en Galettes – Voor de Franse Crêpe hebben wij een bakmix die eenvoudig en snel te verwerken is, perfect kleurt en geweldig smaakt.

Stroopwafels – Werkt u nog met stroopwafel deegjes?
Dan moet u echt onze bakmix voor stroopwafeldeeg eens proberen.
Onze stroopwafelmix is veel goedkoper, lekkerder, en veel eenvoudiger en snel te verwerken.
Geen moeilijke toestanden meer met bevroren deegjes die te laat uit de vriezer zijn gehaald
of stroopwafeldeegjes die smelten in de warmte.
Wij geven graag een demo hoe met onze stroopwafelmix te werken.
Ook verkopen wij graag onze stroop aan u van eigen recept.

Wafels – Luikse wafels, Brusselse wafels, Bubbelwafels Lollywafels
en Americanowaffles en wafelfrietjes.
Onze Golden Wafflemix staat bekend als een van de beste en lekkerste wafelmixen voor de Luikse wafel en de Lollywafel.

Churros voor de frituur en de Churros wafelijzer.
Donuts – voor de frituur of in het Donut wafelijzer.
De Deense Aebleskiver
Oliebollen

in onze academy trainen wij onze klanten en gasten uit het binnen en buitenland.

We are vandeMeester.com, specialists in the development of baking mixes with our own recipes for pancakes, poffertjes, crêpes, waffles and stroopwafels. We develop our mixes with the best ingredients for the perfect taste. With more than 25 years of experience in sales, we are looking at the reactions of our customers. We are not satisfied with “tasty”. Of course we work together with the best suppliers and specialists in our field.

We already do business with over 600 customers in 33 different countries. You can find our products all around the world. Our customers are even located in countries where you do not expect a typical Dutch product, such as in Kazakhstan or Riyadh (Saudi Arabia).

In addition to our own developed mixes, our customers can also come to us for equipment, small items, disposables and rental. Take a look at our webshop www.pannenkoekenwinkel.nl for our European customers.

We have set up an Experience Center in our company. Of course you can always come and visit us. Here you can get acquainted with equipment from, among others, Neumärker. There is also the possibility to try out the equipment. Taste, view and experience the taste of the baking mixes and professional equipment of our company.

We are also specialists in pancakes. Look at www.easy-pancakes.nl. Easy Pancakes is developed for the fast catering industry such as fast food restaurants, lunchrooms, eatery, ice cream parlor, kiosk and company canteens. What is so special about Easy Pancakes? It has a great taste and color, with a diameter of 30 cm, is cooked within only 1 minute and without heat and heavy pan workouts.

To make sure that knowledge is never lost, we also offer various training courses and workshops in our academy. The possibility for an online training to a master class on location.

Coaching for starting your own business or improving your business is also an option offered by vandeMeester.com.

In short, vandeMeester.com is a total supplier of knowledge, equipment and raw materials to help you bake the best and tastiest pancakes, poffertjes, crêpes, waffles and stroopwafels, and more.

Corporate Social Responsibility:

For us is the plastic soup in the ocean also a problem that we do not want to make bigger. As a result, our vision is focused on corporate social responsibility. We do our part by making our packaging from biodegradable paper. We also work together with an organization that focuses on the development of people with a relatively large distance from the labor market. As example they help us with the packing activities.

We help and guide entrepreneurs
and cooks in the hospitality industry
with our products;

Poffertjes
Dutch Pancakes & American Pancakes
French Crêpes 

Belgium waffles / Liege waffles Brussels waffles
waffles on a stick
Bubblewaffles
Americano Golden waffles
Donuts
Churros
Stroopwafels (
Dutch syrup waffles )

To prepare our products at the highest quality possible,
through our quality raw materials / mix,
the best equipment,
and personal training

So you can stand out.

​Do you want to start your own business ?
We can help you from A to Z

Choice of location
Choice of stand kiosk or foodtruck
Choice of assortiment
Presentation and promotion
We train your staff.

We are a small friendly company.

 

 

 

Unser Handelsvertreter für Deutschland, Rumänien und Ungarn:
Gabriel Maricescu
Telawiallee, 4
8840 – Biberach an der Riss
Deutschland
+49.176.438.461.53
Romanian:
Reprezentantul nostru de vânzări pentru Germania, România și Ungaria:
Gabriel Maricescu
Telawiallee, 4
8840 – Biberach an der Riss
Germania
+49.176.438.461.53
Hungarian:
Németország, Románia és Magyarország értékesítési képviselője:
Gabriel Maricescu
Telawiallee, 4
8840 – Biberach an der Riss
Németország
+49.176.438.461.53

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

Romanian:
despre noi
Suntem compania vandeMeester.com, specialiști în dezvoltarea de mixturi de coacere cu
propriile noastre rețete pentru Poffertjes, clătite franțuzești, americane si olandeze, Bubble
Waffles, vafe și stroopwafels. Vom dezvolta amestecuri noastre cu cele mai bune
ingrediente pentru gust perfect. Cu mai mult de 25 de ani de experiență în vânzări, ne
uitam la reacțiile clienților noștri. Noi nu suntem mulțumiți cu "gustos". Desigur, lucrăm
împreună cu cei mai buni furnizori și specialiști în domeniul nostru.
Am făcut deja afaceri cu peste 600 de clienți din în 33 de țări diferite. Puteți găsi produsele
noastre în întreaga lume. Clienții noștri sunt situați chiar in tari unde nu te aștepți sa găsești
un produs tipic olandez, precum în Kazahstan sau Riyadh (Arabia Saudită).
În plus față de propriile mixturi dezvoltate, clienții noștri pot, de asemenea sa vina la noi
pentru achiziții de echipamente, obiecte mici, produse de unică folosință și de
închiriere. Aruncați o privire la magazinul nostru on-line www.pannenkoekenwinkel.nl
Am înființat un centru de experiență în cadrul companiei noastre. Desigur, puteți
întotdeauna să veniți și să ne vizitați. Aici puteți face cunoștință cu echipamente de la,
printre altele, Neumärker. Există, de asemenea, posibilitatea de a încerca echipamente.
Suntem specialiști in clătite. Uita-te la www.easy-pancakes.nl. Mix-ul de clătite este
dezvoltat pentru industria de catering rapid, cum ar fi restaurante fast-food, lunchrooms,
saloane de înghețată, chioșcuri și cantine. Ce este atât de special despre ușor clătite? Are
gust și culoare, are un diametru de 30 cm, este gata într-un minut și fără tigăi grele pentru
a le coace.
Pentru a vă asigura că sunteți la curent cu ultimele tehnici, de asemenea, oferim diverse
cursuri de instruire in atelierele de lucru din cadrul academiei noastre
Vă rugăm să aruncați o privire la www.stroopwafelacademy.com –
www.pancakeacademy.com -poffertjesacademy.com
Posibilitatea pentru un training online la un master-class pe diverse locații.
Coaching-ul pentru a începe propria afacere sau îmbunătățirea afacerii dumneavoastră este,
de asemenea, o opțiune oferita de vandeMeester.com.
Pe scurt, vandeMeester.com este un furnizor total de cunoștințe, utilaje și materii prime
pentru a vă ajuta să coaceți cele mai bune si mai gustoase Poffertjes, clătite franțuzești,
americane si olandeze, Bubble Waffles, vafe și stroopwafels.
Clienții noștri:
Restaurante, fast-food-snack baruri. Poffertjes standuri, Creperie, bufete, cafenea
corporative, firmele de catering,
food-trucks, saloane de înghețată, târguri, expoziții, parcuri de agrement, supermarket-uri,
și societăți comerciale en-gros.

Responsabilitate socială:
Pentru noi este important sa ferim natura de materiale din plastic, ca urmare, viziunea
noastră este axată pe responsabilitatea sociala corporativa. Facem acest lucru, livrând
produsele noastre in ambalaje din hârtie biodegradabila.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

1914 vertaling door H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Sectie 1.10.33 van “de Finibus Bonorum et Malorum”, geschreven door Cicero in 45 v.Chr.
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 vertaling door H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.