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How did the Academy start up?

In 2013 i started with trainings myself at the Open Circles Academy, with the Master Entrepreneur.
Many courses followed in 2013 and 2014.
I learned to follow my passion, and that is to teach. The Poffertjesacademy was born.

We will teach you:

  • All about the ingredients
  • The equipment gas and electric
  • Techniques of baking
  • Presentation and pricing
  • Packing and storage
  • PLUS
  • How to sell your products, by shop, kiosk, foodtruck or street stand or… ?
  • How to work smarter
  • Where to sell your product, and where not, and WHY
  • What is upselling
  • How about marketing / social media / website / webshop / online presentation
  • and yes, there is more. Much more.

Practical information

Our academy is open for trainings every tuesday and every thursday, except for holidays. Other days are available upon request. Saturdays and sundays are possible, but we will charge you an additional fee.

We are located in The Netherlands. Please find the full address on the contact page. We also travel worldwide to teach on a desired location.

Self-teaching via e-books

Are you interested in one of our trainings, but you are unable to come to the Netherlands to visit the academy? For you we have our E-books available.

  • Poffertjes – The Complete Guide (€395,-)
  • Stroopwafels (dough and syrup) – The Complete Guide (€395,-)

All recipes and instructions are included. One year free customer service is included.

Interested in one of our academy trainings or e-books? Please contact via:


Clients attended the Academy


Different countries

Our Academy offers training for:

What clients said about the Academy

Had a GREAT training today!

Stropis, Sweden

Dirk helped us with the startup of our poffertjes and stroopwafel business here in Cairo, from the recipes to the complete training of our staff.

Dutch Delights, Egypt

Dirk helped us with the training of our poffertjes team.

Europark Germany, Germany